Parks Associates measures consumer attitudes toward companies that collect and manage their data and privacy and security concerns are an important barrier to overcome. Over two-thirds of consumers prefer to “keep tight control” over access to their data. A similar portion believe it is impossible to keep data private from the companies from which they purchase goods and services.
From the article "Consumer Attitudes on Data Security" by Brad Russell.
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Amazon doesn't publicly disclose how many Amazon Prime members it is the U.S., or globally for that matter. But late last year, research company Parks Associates published data suggesting that Prime V...
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According to a recent whitepaper by Parks Associates, “72 percent of smart home product owners are concerned with the security of personal data collected by their devices.” From the article, "Are C...
