Parks Associates measures consumer attitudes toward companies that collect and manage their data and privacy and security concerns are an important barrier to overcome. Over two-thirds of consumers prefer to “keep tight control” over access to their data. A similar portion believe it is impossible to keep data private from the companies from which they purchase goods and services.
From the article "Consumer Attitudes on Data Security" by Brad Russell.
Consumer adoption of connected TVs continues to skyrocket. Insights from Parks Associates suggest that more than 56% of American households own a “Smart TV.” This is while cable and satellite provider...
In last few years, the conversation around cutting the cord has gained considerable traction in the U.S. Cord-cutting refers to the pattern of viewers canceling their DTH (direct-to-home) or cable TV...
The analysis, compiled “360 Deep Dive: Account Sharing and Digital Piracy” by Park Associates, a research and consulting company that specializes in technology, found the amount of revenue lost will i...
Even more pertinent, according to a survey compiled by Parks Associates, 55% of cable subscribers state that live sports is an important factor in why they are staying with expensive cable packages. T...
