Parks Associates measures consumer attitudes toward companies that collect and manage their data and privacy and security concerns are an important barrier to overcome. Over two-thirds of consumers prefer to “keep tight control” over access to their data. A similar portion believe it is impossible to keep data private from the companies from which they purchase goods and services.
From the article "Consumer Attitudes on Data Security" by Brad Russell.
As Facebook CEO Mark Zuckerberg publishes his manifesto outlining the company's ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by...
People living in only 1 in 10 homes with broadband are “very interested” in connected health services, like a personal health coach, a remote health monitoring app that connects to and notifies a heal...
The streaming video industry isn't quite the same as streaming music. But as more content becomes available on streaming platforms, the less content people will take from digital downloads. Here's...
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
