To many people, a connected TV simply means connecting their new television to the Internet so they can stream movies. The latest tally from eMarketer forecasts that 97 million homes will have connected TVs by 2019, or 78% market penetration.
The key is that television still is the preferred screen for most pay-tv subscribers, as I wrote about here recently (Connected TV Takes Center Stage in Internet of Things at home). This matters a lot for certain categories of advertisers, since homes with children spend on average 90% more on over-the-top (OTT) services than homes with no children, according to recent research from Parks Associates.
From the article "Connected TVs Smart - and Interactive" by Chuck Martin.
Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...
Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...
Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...
In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...
