To many people, a connected TV simply means connecting their new television to the Internet so they can stream movies. The latest tally from eMarketer forecasts that 97 million homes will have connected TVs by 2019, or 78% market penetration.
The key is that television still is the preferred screen for most pay-tv subscribers, as I wrote about here recently (Connected TV Takes Center Stage in Internet of Things at home). This matters a lot for certain categories of advertisers, since homes with children spend on average 90% more on over-the-top (OTT) services than homes with no children, according to recent research from Parks Associates.
From the article "Connected TVs Smart - and Interactive" by Chuck Martin.
According to a report published by Park Associates, Apple enjoyed the major chunk; however Samsung does not lag behind, with a 31 percent market share. “Apple remains the dominant smartphone manufa...
The Top OTT Video Services, as ranked by Parks Associates: Netflix, Amazon, Hulu, MLB.TV, WWE Network, HBO Now, Crunchyroll, NFL Game Pass, TheBlaze, Sling TV. From the article "Infographic: WWE To...
Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retained its top position while services like Sling TV...
Apple was the dominant local manufacturer by a comfortable gap between October and December, and now Parks Associates confirm the familiar status quo for the whole of last year. Namely, the research f...
