As live TV viewing continues its decline, so-called over-the-top video continues to grow, according to the study TV Everywhere and the New World of OTT by Parks Associates.
Global OTT video service subscription revenue will top $19 billion in four years from about $9 billion last year, according to the study.
More than half (57%) of U.S. broadband households already subscribe to an OTT video service such as Netflix or Hulu Plus. And like most things IoT related, this is a global phenomenon. Here are broadband households that also subscribe to an OTT video service:
57% -- U.S.
57% -- U.K.
36% -- Canada
29% -- Spain
24% -- Germany
While connected thermostats, lightbulbs and (hopefully not) toasters join the Internet of Things, the TV still retains center stage.
But a connected TV is much more than a TV.
Frist of all, people grew up with it so that the learning curve is non-existent. Homes with children spend on average 90% more on OTT services and digital video than homes with no children, according to Parks Associates.
From the article "Connected TV Takes Center Stage in Internet of Things at Home" by Chuck Martin.
Snackable, mobile-friendly content is growing in popularity among media companies looking to increase engagement and revenue. Indeed, Ooyala recently took a look at the most popular digital videos of...
Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...
Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...
Smart home devices are basically everywhere now, but some people are still holding out on inviting internet-connected appliances into their home. So what would finally get them to adopt the Internet o...
