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December 09, 2015
In terms of use frequency, the survey found that 75% of fitness device users use their device one to three times per week. Fitbit owners had the highest device use of any brand, with 68% of owners using their devices daily.
Harry Wang, director of mobile and health products research at Parks Associates, said he expects user adoption of mobile health and fitness devices to grow as consumer experience improves.
From the article "Connected Health Device Adoption Up Among Broadband Households" by iHeartBeat.
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
Live video is a big deal for Facebook and the internet in general, especially when it comes to attracting the younger set, analyst firm Parks Associates found in a report published Wednesday. About 12...
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...
With the launch of the TV app on Roku, Apple expands the potential audience of Apple TV Plus significantly. Roku is the most popular streaming media platform, with 39% of the installed base of media s...
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