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September 01, 2016
How can the health-care industry create incentives and provide technology to get more Americans to live healthier lifestyles?
That was the key question at the Connected Health Summit this week in San Diego, organized by Dallas-based industry research firm Parks Associates.
From the article "Connected health: Helping consumers take charge" by Mike Freeman.
“In the past year we keep seeing more and more services coming up, more niche services,” said Glenn Hower, an analyst with market research firm Parks Associates. There’s Netflix, which has been str...
Distributing its video out to its various websites could be a boon to Yahoo. Parks Associates' Brett Sappington predicted that traditional magazines may make a leap to presenting their content via onl...
“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...
Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...
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