OTT video services are ahead of the game against pay TV operators, broadcasters and cable networks when it comes to utilizing connected apps to deliver content to the TV, Brett Sappington, senior director of research at Parks Associates, maintains.
“Lacking a presence on a connected device is essentially ceding the market to others. As competition for video services becomes more intense, companies are adding support and enhancing their apps for connected devices,” he adds.
A new Parks associates white paper, which is sponsored by Ooyala, reviews the place of connected device apps for the monetization of video services. “Connected Apps: The New Battleground for Video Services” shows that they are now the second most used method for consumers subscribing to OTT services.
From the article "Connected Device Apps Are Powering Up OTT Video Service Subscriptions, White Paper Says" by Laura Hamilton.
The extent of the opportunity for the soon to be announced NFL+ app, which opens the possibility that all games in America’s most popular sport, could be streamed direct-to-consumer, has been revealed...
Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....
The wireless chime included with View also separates the doorbell from the pack. "A chime is usually an add-on extra, something you'd have to pay extra for," said Brad Russell, an analyst at Dallas...
Amazon's servers were down for a large part of the morning on the day the outage occurred, taking Alexa-powered devices out of commission. Incidents like this may occur more often as the popularity of...
