“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are following predictable patterns. Consumers value their connected CE products, but there is no big purchase buzz except for personal assistants with voice, particularly the Amazon Echo. Its ‘wow factor’ is translating into true consumer excitement, interest, and adoption.”
Parks Associates finds smart speakers with personal assistants, such as the Amazon Echo/Dot/Tap and Google Home, earn the highest NPS (Net Promoter Score) of all surveyed CE devices. The excitement generated by the Amazon Echo has set off a round of competitive entries and new options.
From the article "Connected CE purchases show steady decline since 2008".
The company updated the infrastructure, upgrading its Apple TV device that brings internet video to the living room screen in the fall of 2017 to add support for cinematic 4K video and make it easier...
A recent survey by Parks Associates indicates that 17% of U.S. broadband households now own both an Internet-connected entertainment device and a smart home device. As voice interactions become more c...
The analysis, compiled “360 Deep Dive: Account Sharing and Digital Piracy” by Park Associates, a research and consulting company that specializes in technology, found the amount of revenue lost will i...
Smart TVs are becoming more of a norm now than ever before as a younger generation of Americans continues to rely more on streaming services than traditional television, according to research from Par...
