Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors.
Parks Associates reports companies with assets in both ecosystems, such as mobile network operators and insurance companies, stand to benefit the most from the convergence and will push the markets closer together. Currently the smartphone is the connected device most closely associated with the connected car — 61% of car owners would prefer to bundle vehicle data with smartphone data under one billing plan.
From the article "Connected Cars Open Doors And IoT Devices" by Gilbert Shar.
Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider o...
This suggests that the all-important churn rate for services such as Netflix, Amazon Video and Hulu isn’t fluctuating — with 8 out of every 10 U.S. broadband household that has such a service sticking...
Over-the-top video is taking over connected devices around the globe. According to research from the Parks Associates, there are more than 200 OTT services in the U.S. market alone, and there are over...
According to a Parks Associates report, Roku was the leading video streaming device in the U.S. followed by Chromecast and Apple TV in 2014. "The research finds Roku is still the leading brand with...
