Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors.
Parks Associates reports companies with assets in both ecosystems, such as mobile network operators and insurance companies, stand to benefit the most from the convergence and will push the markets closer together. Currently the smartphone is the connected device most closely associated with the connected car — 61% of car owners would prefer to bundle vehicle data with smartphone data under one billing plan.
From the article "Connected Cars Open Doors And IoT Devices" by Gilbert Shar.
MUMBAI: Usage of authenticated video viewing, or TV Everywhere, reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates. The percentage of r...
Global energy market research and consulting firm Parks and Associates issued a whitepaper analysing the global market for the Internet of Things (IoT). The whitepaper Top 10 Consumer IoT Trends in...
Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...
A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015....
