58% of U.S. car owners are very concerned about hidden fees associated with connected car features and services finds a new report by Parks Associates.
“The level of concern for these connected car issues exceeds that expressed for connected home devices,” said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates.
From the article "Connected Car Issues Include Pricing, Privacy & Tethering Through CarPlay Or Android Auto" by Bryan Jonston.
“Sports content drives eyeballs, advertisers know it, streaming services know it,” said Eric Sorensen, senior analyst with Parks Associates. From the article, "When it comes to live sports, consume...
A recent study by Parks Associates in 2022 highlighted that the average U.S. household now owns 16 connected devices, reflecting an intertwined relationship between digital and daily life. From the...
According to Parks Associates research, 42% of U.S. households have at least one smart home device, and the highest adopted device is the video doorbell – now in 20% of U.S. internet households. Cu...
In some recent studies, including ones by Parks Associates, false alarms are one of the most distressing and problematic events that can occur for a subscriber or security system user. From the art...
