58% of U.S. car owners are very concerned about hidden fees associated with connected car features and services finds a new report by Parks Associates.
“The level of concern for these connected car issues exceeds that expressed for connected home devices,” said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates.
From the article "Connected Car Issues Include Pricing, Privacy & Tethering Through CarPlay Or Android Auto" by Bryan Jonston.
The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates. In some categories the numbers are even more ove...
Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...
Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...
The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...
