58% of U.S. car owners are very concerned about hidden fees associated with connected car features and services finds a new report by Parks Associates.
“The level of concern for these connected car issues exceeds that expressed for connected home devices,” said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates.
From the article "Connected Car Issues Include Pricing, Privacy & Tethering Through CarPlay Or Android Auto" by Bryan Jonston.
Looking at the OTT market, Parks says that 60 percent of OTT video services require a subscription, and 64 percent of broadband-enabled U.S. households subscribe to an OTT video service (up from 59 pe...
That 50 percent figure gets a lot of play: In April 2015, Parks Associates reported that 50 percent of U.S. broadband-enabled homes had an SVOD subscription. In March 2016, NPD Group reported that 52...
Among U.S. broadband-enabled homes, 59 percent have a subscription to Netflix, Amazon, or Hulu. While it's no surprise that those are the most popular streaming video options, research from Parks Asso...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
