.jpeg)
A Parks Associates survey found that 31% of households had four or more streaming subscriptions in the third quarter of last year, up from 14% a year earlier. The number of streaming platforms has passed 300 in the U.S., more than double the number in 2014, the consultancy said.
“They’re all trying to solve this issue, because consumers are just overwhelmed,” said Parks Associates research director Steve Nason. “They love that they have all this choice but that choice is killing them.”
With the combined cost of the major streaming services already rivaling the cable bundle, it’s unclear whether viewers will want to pay for yet another service to package a lot of content from the more minor players in the streaming wars. Parks Associates’ Nason said consumers may be happy with finding content on the various apps without help from a third party.
From the article "Confused by all those streaming services? This app is here to help" by Ryan Faughnder.
“The Community WiFi report provides operators with actionable data and insights to recognize renters’ Wi-Fi requirements and how to meet those evolving demands,” said Elizabeth Parks, President and Ch...
Content piracy continues to threaten the very existence of the creative sector, with a Parks Associates report indicating that the value of pirate video services will exceed $67 billion globally this...
A new Parks Associates report shows the value of pirate video services accessed by pay TV and non-pay TV consumers will exceed $67 billion this year. Those billions of dollars represent income stolen...
10th June 2020, Nokia had announced new research highlighting 5G Fixed Wireless Access (FWA) as the most desirable 5G use case amongst consumers globally. The study, which was conducted by Parks Assoc...
