.jpeg)
A Parks Associates survey found that 31% of households had four or more streaming subscriptions in the third quarter of last year, up from 14% a year earlier. The number of streaming platforms has passed 300 in the U.S., more than double the number in 2014, the consultancy said.
“They’re all trying to solve this issue, because consumers are just overwhelmed,” said Parks Associates research director Steve Nason. “They love that they have all this choice but that choice is killing them.”
With the combined cost of the major streaming services already rivaling the cable bundle, it’s unclear whether viewers will want to pay for yet another service to package a lot of content from the more minor players in the streaming wars. Parks Associates’ Nason said consumers may be happy with finding content on the various apps without help from a third party.
From the article "Confused by all those streaming services? This app is here to help" by Ryan Faughnder.
Parks Associates will host the 19th-annual CONNECTIONS connected home conference on May 19-21, 2015, at the Hyatt Regency San Francisco Airport. CONNECTIONS focuses on technology and business solut...
Despite the enthusiasm for VR in the popular consciousness, however, it has not yet reached must-have status in the consumer electronics sector. A Parks Associates survey found that, as of May 2016, o...
Parks Associates released a whitepaper in advance of CES 2017 that identifies the top 10 trends impacting the markets for consumer technology now and into 2017. Top 10 Consumer IoT Trends in 2017 note...
More people than ever before are using technology to monitor and track their own health or the health of a loved one. According to the global market research firm Parks Associates, the fitness tracker...
