Eighty-three percent of U.S. broadband households, or more than 250 million consumers, own and use a smartphone. A recent beneficiary to this mass adoption has been the sharing economy phenomenon, which includes sharing apps such as Uber, Lyft and Airbnb. These business models are augmented by real-time data including location, instant gratification, on-demand pricing, and easy payment options.
Their ease and convenience -- built on the intelligence of social, location, and mobility data through a smartphone-plus-app ecosystem -- have created perfect conditions for sharing economy apps to thrive.
In most cases, sharing economy apps connect buyers and sellers, providers and recipients, or owners and users through a well-designed, low-friction app experience that benefits both sides. When such experiences are delivered at scale, they can be massively disruptive or complementary to existing industries and business models.
Currently, 40 percent of monthly sharing economy app users in the U.S. strongly agree that they rarely use traditional services due to their sharing economy app use.
From the article "Competition and Regulation Threaten Sharing Economy Markets" by Parks Associates.
By launching its own marquee shows, Hulu hopes to keep subscribers on its service longer. That’s important because Hulu has high turnover rate. A report from Parks Associates found that 7 percent of U...
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks – Fox, ABC and NBC – threatened by changes in the way we watch TV. Hulu has set itself apart by...
“Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up,” said Harry Wang, the director of Health & Mobile Product Research at Parks Associates. An interesting f...
