Parks Associates Director of Research Brett Sappington told FierceOnlineVideo that the content issue means that OTT will continue to see a lot of churn in 2016 as consumers "stack" services, adding and dropping SVOD (subscription video on demand) or AVOD (ad-supported video on demand) services to get the lineup they want. "Right now we're seeing most people take Netflix and then kind of add to that, and churn through some other services to find the mix of services that they want. What we're not sure of yet is, are they switching these other services because they've burned through all this content and are looking for something new, or are they just experimenting as they try to figure out what are their favorites?"
From the article "Competition, Consolidation, And… Cosmo? A Look At OTT's Year To Come" by Samantha Bookman.
The extent of the opportunity for the soon to be announced NFL+ app, which opens the possibility that all games in America’s most popular sport, could be streamed direct-to-consumer, has been revealed...
Amazon's servers were down for a large part of the morning on the day the outage occurred, taking Alexa-powered devices out of commission. Incidents like this may occur more often as the popularity of...
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It also hopes to bring new consumers into the market. The US smart home market has long been plagued by slow growth, largely due to device and platform fragmentation and high prices. However, consumer...
