Kurt Scherf, vice president of research at Parks Associates, a Dallas technology consultant, said that for now it is mainly music that will attract consumers to media-convergence products.
"We see this more for consumers who view the PC as an entertainment platform" -- witness the popularity of downloaded music -- and who want to extend its use, he said.
Computer makers such as Hewlett-Packard, Gateway and Dell are promoting their "media centers," PCs that have some of these capabilities built in, but those computers tend to be expensive and use the latest operating systems, Scherf said. Instead, consumers might prefer to buy one of the media receivers and hook it up to their existing home-entertainment equipment, he said, so they don't have to buy all new equipment to enjoy digital content.
From the article "Come Together" By Jim Fuquay
But this report is a nice bookend to another one from Parks Associates, “Consumer Segmentation: OTT Video Buyers” that concludes 17% of current broadband subscribers in the U.S. will purchase the n...
So what happens now? According to January research from Parks Associates, half of the people who say they are interested in the new HBO service will drop their pay-TV subscriptions altogether,...
55% of broadband households now subscribe to an OTT service, according to new figures from Parks Associates, reports Marketing Charts. And, a recent forecast from Digital TV Research predicts that...
TV consumers are spending more for paid, subscription Internet video -- including over-the-top TV services. Parks Associates says that for the average U.S. broadband consumer, spending has climbed...
