Thank you for registering for Parks Associates. We have sent a verification email to your email address along with your temporary password. Please verify your email address via the link in this email as soon as possible. The link expires in 60 minutes.
Kurt Scherf, vice president of research at Parks Associates, a Dallas technology consultant, said that for now it is mainly music that will attract consumers to media-convergence products.
"We see this more for consumers who view the PC as an entertainment platform" -- witness the popularity of downloaded music -- and who want to extend its use, he said.
Computer makers such as Hewlett-Packard, Gateway and Dell are promoting their "media centers," PCs that have some of these capabilities built in, but those computers tend to be expensive and use the latest operating systems, Scherf said. Instead, consumers might prefer to buy one of the media receivers and hook it up to their existing home-entertainment equipment, he said, so they don't have to buy all new equipment to enjoy digital content.
From the article "Come Together" By Jim Fuquay
As this litte blurbette points out, broadband households spend about 1.3 hours per week watching video on a tablet and 1.6 hours watching on a smartphone, but that’s compared to “almost 20 hours pe...
In 2013, mobile video will be just 13% of all digital video ad spending, about $520 million. By 2017, analysts expect it to be 30% of all digital video ad spending. Research from Parks Associat...
Tablet users are more active in the evening, with 63% of tablet ad requests coming after 2 p.m. Smartphones click more often from midnight through the morning, according to Adfonic. The findings su...
Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well. According to new re...
© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy
Design & Developed By Agency Partner Interactive
We use cookies in this website to give you the best experience on our site and show you relevant ads. To find out more, read our privacy policy and cookie policy .