According to a recent report on TV viewership from Parks Associates, 20% of US broadband households don't have a pay-TV service, while 12% of those homes cut the cord in 2018.
The report found that from 2016 to 2018, the average American spent 10% less on their pay-TV service, dropping from a monthly rate of $84 to $76.
Networks such as Disney, NBC Universal (owned by Comcast) and WarnerMedia (owned by AT&T), are getting set to launch streaming services in hopes of finding these fleeing audiences.
From the article "Comcast says traditional TV viewing is up, but subscribers are down across the board" by Andrew Blustein.
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Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...
