Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home products or services.
From the article "Comcast Rolls Out Its Own Connected-Home Products" by Jonathan Takiff.
Research firm Parks Associates estimates that 64 percent of U.S. broadband households subscribe to streaming video service but that only 36 percent of U.S. broadband households are using streaming pla...
Unauthorized use off Netflix or HBO passwords of paying customers generated a loss of more than $500 million in revenue in 2015, Parks Associates research showed. However, major VoD companies dispute...
Parks Associates: Smart Watch Purchases to Ramp Up Over Next 12 Months, Parks Associates Forecasts —- New research from Parks Associates indicates smart watch adoption has nearly doubled, from 4 perce...
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...
