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July 06, 2016
Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home products or services.
From the article "Comcast Rolls Out Its Own Connected-Home Products" by Jonathan Takiff.
“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom executive vice president of data strategy and...
“We’re moving past the early adopter phase of connected cars,” says Jennifer Kent, a director at Parks. “Most of the usage is still core to the driving experience: Mapping and navigation, maintenance...
Caring for sick or aging loved ones is a big job. Keeping up with medication schedules, communicating with healthcare providers, learning about disease management, helping with day-to-day tasks — it c...
Sharing economy apps like Airbnb, Uber and HomeAdvisor have the ability to thrive and disrupt incumbent industries. We have identified the five top markets that could become the next frontier of digit...
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