“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason to leave their platform—and there’s data to support this—you’re much more likely to stay with that provider. You don’t have to change inputs or change apps on your TV. It’s all just right there.”
From the article "Comcast is totally okay with you not having an Xfinity set-top box" by Scott Porch.
A 2022 study from market research firm Parks Associates found a quarter of American households subscribe to nine or more streaming services, while 50 percent are signed up to at least four. From t...
A study from earlier this year found pirating websites and password sharing could cost providers around $113 billion in the next five years alone. Conducted by Parks Associates, the research found tha...
Branded smart TV efforts came as both Roku and Vizio executives suggested this year that the era of the streaming dongle is dead and earlier data from Parks Associates’ found sales of connected TV med...
In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in on the growth of ad-supported streaming and evolution of formats. “Innovative ad formats, such a...
