“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason to leave their platform—and there’s data to support this—you’re much more likely to stay with that provider. You don’t have to change inputs or change apps on your TV. It’s all just right there.”
From the article "Comcast is totally okay with you not having an Xfinity set-top box" by Scott Porch.
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks – Fox, ABC and NBC – threatened by changes in the way we watch TV. Hulu has set itself apart by...
“Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up,” said Harry Wang, the director of Health & Mobile Product Research at Parks Associates. An interesting f...
As services like Netflix and Hulu boom, he said, television companies are looking for ways they can hold onto more of those streaming revenues themselves. The changes are especially noticeable at H...
As services like Netflix and Hulu boom, he said, television companies are looking for ways they can hold onto more of those streaming revenues themselves. The changes are especially noticeable at H...
