“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason to leave their platform—and there’s data to support this—you’re much more likely to stay with that provider. You don’t have to change inputs or change apps on your TV. It’s all just right there.”
From the article "Comcast is totally okay with you not having an Xfinity set-top box" by Scott Porch.
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According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...
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“Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT,” said Elizabeth Parks, SVP, Pa...
