Today, Roku and Amazon dominate U.S. connected device market share, where the two companies are tied with an approximate 36% share, per the most recent Parks Associates data (via CNBC). Apple TV and Chromecast trail at 12% and 8%, respectively, and everyone else in the “other” category amounts to a 6% share.
From the article, "Comcast and Charter team up to launch a new streaming platform for US consumers" by Sarah Perez.
It also fits a wider trend. Speaking on a separate panel here, Parks Associates President and Chief Marketing Officer Elizabeth Parks cited research that the use of home Internet/mobile bundles have g...
Not everyone is so sanguine about an H2 recovery, however. “With inflation touching virtually every category, spending on consumer electronics may not be a top priority at present,” argues Sarah Lee,...
It is worth cross-checking this data with another from the Parks Associates consultancy : annual revenue from subscription to OTT sports platforms (transmission of video and audio content over the Int...
According to Parks Associates research, 31% of the US population resides in MDUs, and with new apartment construction continuing to grow, up 24.1% as of February 2023, internet service providers (ISPs...
