Today, Roku and Amazon dominate U.S. connected device market share, where the two companies are tied with an approximate 36% share, per the most recent Parks Associates data (via CNBC). Apple TV and Chromecast trail at 12% and 8%, respectively, and everyone else in the “other” category amounts to a 6% share.
From the article, "Comcast and Charter team up to launch a new streaming platform for US consumers" by Sarah Perez.
New cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15%. 360 View...
The figure is reveadled in Parks Associates’ OTT Video Market Tracker service, which notes that the overall churn rate for OTT services has been stable for the past year, with top services Netflix, Am...
20% of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100% increase since early 2013. Parks Associates’s new report TV Services: Changing the Channel Pack...
Parks Associates estimates smart TV penetration will reach 57% in Western Europe this year. This growth comes as the connectivity rates for smart TV are also increasing; in the US, 82% of smart TV...
