Today, Roku and Amazon dominate U.S. connected device market share, where the two companies are tied with an approximate 36% share, per the most recent Parks Associates data (via CNBC). Apple TV and Chromecast trail at 12% and 8%, respectively, and everyone else in the “other” category amounts to a 6% share.
From the article, "Comcast and Charter team up to launch a new streaming platform for US consumers" by Sarah Perez.
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According to Parks Associates, the average U.S. household with internet access in 2023 had 17 connected devices, and that number has steadily increased from the eight devices reported in 2015, accordi...
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Consumer-tech market research outfit Parks Associates indicates the average American household now pays for an average of 5.6 streaming services. Not all of these services are ad-free, however. In...
