“Across the nation, all sorts of internet service providers have gained two new competitors,” says Kristen Hanich, the research director for Parks Associates, referring to T-Mobile and Verizon. “They need to prepare for that accordingly.”
“That puts [T-Mobile] at about the 10th largest internet service provider in the United States, basically coming out of nothing a year or so ago,” Hanich says.
“There are a lot of people that only had one choice of internet service provider, and regardless of their customer experience, that was what they had to get if they wanted internet,” says Parks Associates’ Hanich. “And now they have a choice.”
From the article, "Comcast and Charter face a grim new reality: actual competition " by Jared Newman.
For all of the excitement in the tech world around the potential of the smart home, consumers haven’t been so quick to adopt the technology into their homes. According to research from Parks Associate...
New research from Parks Associations shows aggressive innovations in smart DIY solutions will reinvigorate the home security market. Parks found that new and more economical DIY systems from key playe...
Parks Associates measures consumer attitudes toward companies that collect and manage their data and privacy and security concerns are an important barrier to overcome. Over two-thirds of consumers pr...
Rather, I believe that the Google-run property realized the strategy tipped a little too far toward millennial viewing patterns, thus shunning a growing audience of older cord-cutters who weren’t read...
