Comcast is fairly late to the game in distribution of streaming apps. Roku and Amazon together have a roughly 70% share of the U.S. market for streaming-media devices, with Apple in third place, according to research firm Parks Associates. Alphabet Inc. has recently launched a new play for the market with Google TV, a version of its Chromecast technology that will come with a remote control, so users won't have to cast programming from their phone to their TV.
From the article "Comcast, Walmart in Talks to Develop and Distribute Smart TVs" by Lillian Rizzo and Patience Haggin.
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TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
"Over the past 18 months and longer we've seen a renaissance in live content, and a lot of that content is moving online with consumer habits," said Brett Sappington, senior director of research at Pa...
