Comcast is fairly late to the game in distribution of streaming apps. Roku and Amazon together have a roughly 70% share of the U.S. market for streaming-media devices, with Apple in third place, according to research firm Parks Associates. Alphabet Inc. has recently launched a new play for the market with Google TV, a version of its Chromecast technology that will come with a remote control, so users won't have to cast programming from their phone to their TV.
From the article "Comcast, Walmart in Talks to Develop and Distribute Smart TVs" by Lillian Rizzo and Patience Haggin.
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According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
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“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
