Although the Peacock app was on Apple, Android, and Microsoft devices at launch, it wasn’t carried by Roku, which controlled 39% of the streaming device market as of last year, according to Parks Associates, a Texas market researcher. The big sticking point between Comcast and Roku was reportedly ad inventory. Roku typically takes 30% of available ad space from its partners.
Peacock is still missing on Amazon devices, which made up 30% of the streaming media player market as of last year, Parks Associates said. Talks between Comcast and Amazon are ongoing.
From the article "Comcast’s Peacock is now streaming on Roku devices after months of negotiations" by Christian Hetrick.
A December 2023 report from Parks Associates revealed a couple of somewhat surprising research findings: 20% of U.S. internet households own a TV antenna, and 12% of those that don’t plan to buy one i...
Video streamers and legacy pay-TV companies are seeing more competition than ever, which led to a 50% churn rate in 3Q 2023, according to research from Parks Associates. Annual churn among all over-th...
The answer: 17, per research released at the CES 2024 trade fair by Parks Associates. That’s up from eight as recently as 2015. The international market research and consulting firm’s latest Consu...
In a recent report, research firm Parks Associates found that U.S. households had an average of 17 connected devices in the third quarter of 2023. From the article, "At CES 2024's #RoborockTechTalk...
