Research firm Parks Associates estimates that 64 percent of U.S. broadband households subscribe to streaming video service but that only 36 percent of U.S. broadband households are using streaming players. That spread is partly attributable to people using gaming consoles, Blu-ray players or other devices, but it also includes people who use streaming services on their portable devices but haven’t streamed content to their living room TVs yet. There’s tremendous room for growth as devices continue to get faster, smaller and cheaper. Also, nearly all of the major TV manufacturers are now selling internet-ready TVs that work streaming services even without the need for a TV-connected device.
From the article "Comcast’s Decision To Add Netflix To Its X1 Cable Boxes Proves Who Cable’s Real Enemy Is (And It Isn’t Netflix)" by Scott Porch.
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Brian Cooley will look at whether technology can make the case that we keep doing almost everything from home. He'll talk with Jennifer Kent, senior director at Parks Associates; Paul Lee, global head...
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Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
