Research firm Parks Associates estimates that 64 percent of U.S. broadband households subscribe to streaming video service but that only 36 percent of U.S. broadband households are using streaming players. That spread is partly attributable to people using gaming consoles, Blu-ray players or other devices, but it also includes people who use streaming services on their portable devices but haven’t streamed content to their living room TVs yet. There’s tremendous room for growth as devices continue to get faster, smaller and cheaper. Also, nearly all of the major TV manufacturers are now selling internet-ready TVs that work streaming services even without the need for a TV-connected device.
From the article "Comcast’s Decision To Add Netflix To Its X1 Cable Boxes Proves Who Cable’s Real Enemy Is (And It Isn’t Netflix)" by Scott Porch.
So says market-research and consulting firm Parks Associates that estimates that the percentage of U.S. households that watch TV via antennas rose to 15 percent in 2016 from 9 percent in 2013. The res...
Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...
New research by streaming tracker Parks Associates predicts the amount of revenue lost to piracy and password sharing will increase 38% to $12.5 billion over the next five years. While it is seldom...
Well, today the global OTT market of 218 million video subscribers is large and they have quite significant and growing tailwinds, which is according to the study from Parks Associates which has relea...
