This survey was conducted online by Parks Associates on behalf of the Coldwell Banker brand within the United States between June 6-9, 2016 through a third party via its omnibus product. The survey was conducted among 1,250 adults (ages 18 and over) among whom 801 own at least one smart home product. For the purposes of the survey, “smart home technology/products” were defined as products or tools that aid in controlling a home’s functions such as lighting, temperature, security, safety, and entertainment, either remotely by a phone, tablet, computer or with a separate automatic system within the home itself. Survey sample was demographically targeted to be representative of the U.S. general population.
From the article "Coldwell Banker Introduces First-Ever Smart-Home Staging Kit" by Athena Snow.
However, this is a noticeable change from our summer 2016 survey that showed Roku with over 70% of the market share, the Fire TV at just over 33%, and the Apple TV at just 18%. (Note: We did allow our...
The report from Parks Associates found that shoppers showed a preference for retailers' mobile payment programs such as Starbucks over larger payment systems including Apple Pay, Google Wallet and And...
New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...
The research from IoT market research and consulting firm, Parks Associates, shows that more than 25 per cent of smartphone users in the US are using mobile payments platforms at least once a month, b...
