To pick apart where at-home behavior works and where it doesn't, I assembled three of the smartest people in tech to sort this out in CNET's Next Big Thing presentation at CES 2021: Jennifer Kent, senior director at Parks Associates, Paul Lee, global head of Research, Tech, Media and Telecoms at Deloitte UK, and Megan Wollerton, senior editor, CNET Home.
From the article "CNET's Next Big Thing: Will our homes remain our headquarters?" by Brian Cooley.
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...
Apple reducing its reliance on free trials for Apple TV+ is a “critical point” for the service, said Parks Associates research director Steve Nason, who follows the streaming industry. “For newer o...
Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
Most companies don’t disclose quarterly churn rates, though third-party organizations such as The NPD Group and Parks Associates track cancellations through research and surveys. Data from analytics f...
