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February 17, 2016
Despite various regulatory challenges in the U.S. and Europe, which slowed initial uptake, the total number of cloud DVR subscriptions globally is now estimated by Parks Associates to be more than 4.6 million. With this rapid uptake, the future looks relatively bright for pay-TV providers in the cloud DVR market; however, a rush of new vendors in this space means that providers should be careful to ensure that their cloud DVR services are maximized to increase profits over the long term and not darkened by infrastructure and services designed for a short-term uplift.
From the article "Cloud DVR: Navigating the Market for a Brighter TV Future" by Sarah Paris-Mascicki.
Dallas-based marketing research firm Parks Associates has released new mobile research showing 86% of U.S. broadband households now own a smartphone. The smartphone markets in European nations, like i...
Earlier this year, Parks Associates published a study highlighting that the number of paid OTT video subscriptions in Europe is still lagging behind the U.S. For instance, while 64 percent of U.S. bro...
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The current Apple TV, according to Parks Associates—a highly respected research firm—is in third place behind Roku and the Fire TV in both recent sales and number of homes with the device. The high...
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