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June 30, 2016
“The missing piece in the over-the-top video market is local programming,” said Ren Bond, a research analyst at Parks Associates who focuses on online video. “It's the one thing that no company has managed to do consistently.”
Parks Associates estimates that 61 percent of millennials subscribe to both traditional pay TV and online video services, meaning the majority of young people still have cable. Perhaps they’re hanging on for local content. And if the clock expires on Telletopia’s master plan, even cord-cutters and cord-nevers can, for the foreseeable future, forget about watching local TV channels over the Internet through independent providers.
From the article "Clock Ticking On Telletopia's Bid To Bring Local TV To Internet" by Jennifer Van Grove.
its earnings release, Roku cited data from Kantar Milward Brown anointing it the No. 1 TV streaming platform in the U.S. by hours streamed. According to a survey by Strategy Analytics, the Roku operat...
In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...
The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...
“They have a unique proposition, not just compared with Netflix but also with YouTube TV or Sling,” said Hunter Sappington, an analyst with Parks Associates, in an interview with Deadline. “They have...
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