.png)
OTT video service credential sharing – or password sharing – cost the media industry $500 million in direct revenues during 2015, according to research published by Parks Associates in July. Now Cisco is working on a solution that could put an end to this phenomenon, which impacts Pay TV operators (via their Pay Lite and TV Everywhere services) the same way it affects other OTT providers. The anti-sharing fix harnesses the kind of algorithmic data science that the credit card industry uses to identify fraud and was demonstrated at IBC recently.
From the article "Cisco Will Use Data Science To Counter OTT Password Sharing" by John Moulding.
According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
According to researchers at Harvard University, Americans spent nearly $420 billion on home improvements and repairs in 2020, as households modified living spaces for work, school, and leisure in resp...
In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...
Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...
