%202016%20Logo.PNG)
19% of U.S. broadband households have cancelled an OTT service in the past 12 months, compared to 20% during 2015. The figures are from Parks Associates, the research and forecasting firm. OTT services have been stable for the past year, with top services Netflix, Amazon, and Hulu all reducing their churn rates, the company says. The figures relate to paid-for services and not free trials. If you focus on households that still currently subscribe to an OTT video service, one-third have cancelled one or more services in the past year. “This shows there is quite a bit of experimentation occurring right now,” says Brett Sappington, Senior Director of Research at the company.
From the article "Churn On Subscription OTT Services In The U.S. Is Down Slightly, Year-On-Year" by John Moulding.
The nation’s largest retailer continues to lead in DVD and Blu-ray Disc sales, devoting significant retail space to the category, including point-of-purchase displays and ubiquitous dump bins. “We...
In a press release, Amazon singles out “voice shopping” more “Alexa-exclusive deals” for members with an Amazon Echo, Echo Dot, Echo Show, Amazon Tap, compatible Fire TV or Fire tablet. “Amazon is...
Despite 2016 seeing virtual reality break into the mainstream market, headset manufacturers such as Sony, Oculus and HTC still have a lot of work to do in order to educate the masses, according to a n...
It’s nearly impossible to find a household today that doesn’t have at least one connected smart home device installed. From video doorbells to robot vacuums, automated lighting, and voice assistants,...
