%202016%20Logo.PNG)
19% of U.S. broadband households have cancelled an OTT service in the past 12 months, compared to 20% during 2015. The figures are from Parks Associates, the research and forecasting firm. OTT services have been stable for the past year, with top services Netflix, Amazon, and Hulu all reducing their churn rates, the company says. The figures relate to paid-for services and not free trials. If you focus on households that still currently subscribe to an OTT video service, one-third have cancelled one or more services in the past year. “This shows there is quite a bit of experimentation occurring right now,” says Brett Sappington, Senior Director of Research at the company.
From the article "Churn On Subscription OTT Services In The U.S. Is Down Slightly, Year-On-Year" by John Moulding.
Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to...
Most consumers haven't caught IoT fever yet. "New research from Parks Associates indicates that just 36% of US broadband households have one smart home device, a percentage that decreases if all house...
Smart TVs are gradually becoming more common than separate streaming devices. As of the third quarter last year, 56% of households with broadband owned smart TVs while 43% owned streaming devices, acc...
In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...
