Parks Associates projects the number of U.S. households using ad-supported streaming services will reach 52 million in 2027, a compound annual growth rate of 67%.
From the article, "Churn, Churn, Churn: Streamers Battle to Retain Subscribers" by Stephanie Prange and Erik Gruenwedel.
According to Parks Associates, nearly 40 percent of U.S. broadband households are watching multiple streaming services like Netflix, Amazon Prime and Hulu on those devices. With high numbers of str...
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