Parks Associates projects the number of U.S. households using ad-supported streaming services will reach 52 million in 2027, a compound annual growth rate of 67%.
From the article, "Churn, Churn, Churn: Streamers Battle to Retain Subscribers" by Stephanie Prange and Erik Gruenwedel.
The study, conducted by Parks Associates on behalf of Coldwell Banker in early June, gathered opinions from 1,250 adults, 801 of whom own at least one smart home product. While survey respondents spec...
Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...
Taylor flew to San Francisco to attend the Connections Conference, known as the premier connected home conference and hosted by Parks Associates, the headline research company for emerging technologie...
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks - Fox, ABC and NBC - threatened by changes in the way we watch TV. Hulu has set itself apart by...
