Books and videogames have done this for years, but achieving good results with video has proved difficult. Beyond making the technology work, open-ended storytelling doesn't make much sense from a business standpoint if you're a conventional studio or TV network.
“Truthfully, this was not something that could really be implemented on a broad scale until digital video came along,” says Glenn Hower, a senior digital media analyst with research firm Parks Associates. “Not only does Netflix have this communication capability being a digital on-demand service, but it has a huge subscriber base to leverage.”
From the article "Choose-Your-Own-Adventures Just Landed on Netflix. Yes, Netflix" by Davey Alba.
The release of the new kit represents an opportunity for Intel to get its foot in the door in the burgeoning smart home market. According to Parks Associates, smart speakers in particular are driving...
Amid IoT ecosystem platforms, Nest from Nest Labs (subsidiary of Alphabet Inc.) is a mature and well known brand. It was acquired by Google (now Alphabet) in 2014 for $3.2 billion and has expanding it...
You might think the generation that regards traditional television with something approaching open disdain would be unwavering in their loyal to the SVODs and OTTs that stream their beloved content an...
Parks Associates will host the 19th-annual CONNECTIONS connected home conference on May 19-21, 2015, at the Hyatt Regency San Francisco Airport. CONNECTIONS focuses on technology and business solut...
