Books and videogames have done this for years, but achieving good results with video has proved difficult. Beyond making the technology work, open-ended storytelling doesn't make much sense from a business standpoint if you're a conventional studio or TV network.
“Truthfully, this was not something that could really be implemented on a broad scale until digital video came along,” says Glenn Hower, a senior digital media analyst with research firm Parks Associates. “Not only does Netflix have this communication capability being a digital on-demand service, but it has a huge subscriber base to leverage.”
From the article "Choose-Your-Own-Adventures Just Landed on Netflix. Yes, Netflix" by Davey Alba.
Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...
MUMBAI: Usage of authenticated video viewing, or TV Everywhere, reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates. The percentage of r...
Viewers vote on the actions of the protagonist -- leading to one of seven endings -- using a smartphone app while the movie keeps rolling seamlessly for between 70 and 90 minutes. "This type of con...
That trend, to start making customers pay to access data, dovetails with research found by Parks Associates earlier this year, which noted that new smart home security customers spend about $55, on av...
