In a recent column on StreamTV Insider, Parks Associates Director Eric Sorensen noted that “telcos are pursuing aggressive options with streaming in order to keep the pay TV business operating for as long as feasible.”
Parks Associates research showed that as of Q1 2024 Charter’s Spectrum TV services are in 23% of internet homes, up yoy from its 19% market share in each 2022 and 2023.
Sorensen wrote that service providers are adopting streaming bundles to lower operational expenses and to appeal to larger advertisers by enabling ad buying across multiple platforms.
“Additionally, bundles help prevent churn of the subscriber completely departing,” wrote Sorensen. “Parks Associates anticipates we will continue to see the reemergence of a new kind bundle as a way for pay-TV providers to reengage and entice lost customers.”
From the article, "Charter, Paramount strike carriage deal, includes ad-supported BET+, Paramount+" by Bevin Fletcher
“More than anything, this is yet another sign of the trend of live TV in OTT,” said Ren Bond, a research analyst who studies the online video industry at Parks Associates. “Google getting content from...
Of course, subscription fatigue is very real among cord-cutters and cord-shavers — as in, those who’ve cut back on traditional pay TV but have not abandoned it. And consumers may show no interest in s...
The Annual Residential Market Report fielded online responses between Aug. 18 and Sept. 25. This has proven to be another solid business year for security dealers, albeit not forecast by Parks Associa...
And plenty of people never signed up for a $100 TV bundle to begin with. Research firm SNL Kagan estimates that about 14.4 million households pay for internet but not TV. AT&T sees the potential marke...
