In a recent column on StreamTV Insider, Parks Associates Director Eric Sorensen noted that “telcos are pursuing aggressive options with streaming in order to keep the pay TV business operating for as long as feasible.”
Parks Associates research showed that as of Q1 2024 Charter’s Spectrum TV services are in 23% of internet homes, up yoy from its 19% market share in each 2022 and 2023.
Sorensen wrote that service providers are adopting streaming bundles to lower operational expenses and to appeal to larger advertisers by enabling ad buying across multiple platforms.
“Additionally, bundles help prevent churn of the subscriber completely departing,” wrote Sorensen. “Parks Associates anticipates we will continue to see the reemergence of a new kind bundle as a way for pay-TV providers to reengage and entice lost customers.”
From the article, "Charter, Paramount strike carriage deal, includes ad-supported BET+, Paramount+" by Bevin Fletcher
Cloud DVR has begun to take hold worldwide, thanks to its ability to offer potentially infinite recording and time/place shifted content to subscribers, far beyond the storage offered by the home Set-...
Amazon's Fire TV set-top box is more popular than Apple TV, according to the latest survey from Parks Associates. Roku, however, is still the king of the digital streaming space. Parks Associates l...
Any developers building apps for HomeKit have to use the same safety guidelines as the device makers themselves — this means they need clear, overt privacy policies and must follow Apple's guidelines...
It makes sense for the phenomenon to be so widespread: after all, why would two roommates or family members or even good friends have separate video streaming accounts when they can share a subscripti...
