Providing market intelligence for more than 35 years

In The News

Charter Lineup Joins Roku

Charter said Spectrum TV will be available on Roku streaming players, its Streaming Stick and Roku TVs. The Spectrum TV app is also available on iOS and Android devices.

According to Parks Associates figures, Roku was the clear leader in streaming devices in 2014 with 29% of U.S. sales. 

From the article "Charter Lineup Joins Roku" by John Eggerton.

Previously In The News

Pay-TV, OTT partnerships shake up competitive landscape

Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...

Roku beats Q1 estimates as linear TV dies out

Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...

PeerLogix sees momentum from demand-side integration

TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...

HomePod Gets Multi-Room Audio Chops With iOS 11.4

The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...